This was a very special project fro me. I worked on the Nutrish brand for over 10 years. Doing a little bit of everything, but a lot a bit of packaging design. The process was often rushed to market or retailers without time to consider the overall consistency of the brand – an effort myself and team often lobbied to change. When the company was acquired by the JM Smucker Corp, we were given just that opportunity. Take a look below to see how we modified a brand with a varied shelf presence to create a unified front.